Marketing and Business Development

We have assisted a number of clients in transitioning their marketing organizations and capabilities to better address a deregulated marketplace. CCNA has strong expertise in the complex process of analyzing, developing, and positioning products and services for utilities and energy service companies seeking to generate new sources of revenue and to satisfy the crucial energy-related needs of their customers. We have also provided direct marketing and sales support. CCNA has strong expertise in segmenting and characterizing markets. Our market assessment work has been used to support business plans and investment, revisions to business direction, strategic plans and performance objectives, product and service development and marketing, and financial options evaluations.

CCNA provides services that are essential to businesses approaching new geographic areas, new market segments, or considering expansion beyond their traditional core products and services. Some of the services we provide include:

Market segmentation and segment profiling
Developing customer profiles
Conducting market entry strategic and implementation planning
Developing competitive profiles
Providing sales support

 

 

 

 

 

 

 


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Last modified: July 05, 2000